Bangalore, 21st January 2025: 

 Aukera, one of India's leading lab grown diamond jewellery

brands today launched its newest store in HSR Layout, Bangalore. As part of the expansion celebrations, Aukera hosted an enlightening fireside chat featuring acclaimed South Indian actress Abhirami (Divya Gopikumar) and Lisa Mukhedkar, Founder and CEO. The discussion revolved around the theme "Making Choices- Why Choose Lab Grown Diamonds" and delved into dispelling the myths around lab grown diamond jewellery.

The newly opened store is located at a prominent shopping street in HSR Layout making it an ideal choice for shoppers. In line with other stores, the new store's retail design seamlessly reflects the brand's ethos of elegance and sophistication with a clean and minimalistic decor that further complements the beauty of the store. Offering a collection of over 1000+ unique designs, the store showcases an array of solitaire engagement rings, bridal jewellery, necklaces, earrings, and more that not only cater to a diverse set of customers but seamlessly blend exceptional design with international craftsmanship setting a new benchmark for aspiration and trust in grown diamonds jewellery category. With this new store Aukera now has 8 operational stores spread across Bangalore and Hyderabad.

Speaking at the launch, Lisa Mukhedkar, Co-founder and CEO of Aukera, said, "It has been our single-minded focus to be at the vanguard of the pathbreaking evolution of grown diamonds jewellery. Aukera's vision to inspire women to make choices and reject compromise, is single mindedly committed to design and craftsmanship, offering women the highest standards of jewellery. We are delighted to have Abhirami, who epitomises choice and rejects compromise in everything she does. The launch of this new store is not only a testament to our growing trajectory but it also reaffirms our vision of seeing more and more women choosing quality, purity and design and turning their back on compromised diamonds.

Growing ethical concerns regarding traditional diamond mining practices have contributed to the rising popularity of lab-grown diamond jewellery. During the Fireside chat between Lisa Mukhedkar, Founder and CEO of Aukera, and actress Abhirami on the topic "The Truth Behind Grown Diamonds: What Every Consumer Should Know", the actress shared her own transformative shift from traditional mined diamond jewellery to grown diamonds jewellery after being aware of social and unethical impacts of mining. The fireside chat also served as a platform for the duo to start an open dialogue on how the jewellery industry can benefit from a greater understanding and acceptance of grown diamonds.

Actress Abhirami said, "I'm deeply inspired by Aukera's vision and purpose, as it aligns perfectly with my personal values. It was an absolute delight to engage in a candid conversation with Lisa, who is passionately driving Aukera's mission to enlighten consumers about the realities of grown diamonds which are far from the myths doing the rounds in the industry."

Spread across 2000 square feet, the new store is designed to provide an immersive shopping experience, showcasing the beauty and exclusivity of lab-grown diamond jewellery and reflects brand's commitment to quality and craftsmanship with global standard certification from IGI ensuring the highest standards of authenticity and quality.