Aurya Diamonds is a recently launched Bengaluru-based contemporary jewellery brand specialising incertified lab-grown diamonds that blend modern design, conscious luxury, and accessible pricing.Founded by marketing and retail veteran Shikha, Aurya creates versatile jewellery for every moment –from everyday essentials to high-glamour occasion pieces – crafted with meticulous attention to detail.With a focus on sustainability, transparency and personalisation, the brand aims to redefine how Indianconsumers experience diamond jewellery: more wearable, more expressive and more responsible.About Shikha Dadha, Founder, Aurya Diamonds:Shikha Dadha is a dynamic entrepreneur with 15+ years of experience, a certified gemologist andvisionary leader seamlessly bridging the worlds of luxury business and purposeful social impact. As thefounder of Aurya Diamonds, she is redefining sustainable fine jewelry by offering accessible, design-led,lab-grown diamonds to modern consumers. Recognized with the Bharat Icon Awards 2025 for SocialImpact, honoured among the Top 100 Women Achievers in India at the Women Icons of India 2026 andcelebrated as a “Rising Star of 2025” by Ladies Who Lead, her journey reflects both excellence andpurpose. Shikha’s diverse career spans from co-founding a successful electrical company to championinginclusivity as Joint Secretary of Boccia India and The President of Karnataka for Boccia India, ParalympicCommittee where she actively empowers differently-abled athletes on the national stage.A quote from Shikha Dadha, Founder, Aurya Diamonds said “The diamond industry is undergoing aparadigm shift. True luxury shouldn't be locked away in a vault due to price or guilt. We crafted Auryabecause we believe jewelry should be a bold extension of one’s identity. We are designing for the womanwho views her jewelry as a powerful self-expression, crafting a future where elegance is both mindful andaccessible. Aurya is a guilt-free expression of identity empowering you to wear spectacular, high-impactlab-grown diamonds every day without compromising the world around us.”About Saad Salman, Co-Founder & Investor, Aurya Diamonds:Saad Salman is a seasoned leader known for driving growth across the Indian Designs Group and itsassociated ventures. As Director of Indian Designs Exports Pvt Ltd., BD Designs Pvt Ltd., and GlobalClothing Pvt Ltd, he has played a pivotal role in shaping the fashion and lifestyle ecosystem,headquartered in Bengaluru and operations across South India & Bangladesh, spearheadingmanufacturing & exports of ready-made garments for renowned brands world over; Fashion retail(IDENTITI—a contemporary fashion store that resonates with the youth through curated, trend‑forwardmenswear and womenswear). He has diversified his portfolio into real estate, warehousing and strategicinvestments, demonstrating a strong ability to manage cross‑sector operations and build integratedbusiness platforms.A quote from Saad Salman, Co-Founder & Investor, Aurya Diamonds said- “From an investment andscalability perspective, lab-grown diamonds represent the most significant disruption the jewelry sectorhas seen in decades. By backing Aurya, we are investing in a future where high-growth retail meetssustainable technology. Our goal is to build a robust, scalable brand that captures the massive untappedpotential of the Indian middle and upper-middle class, offering a product that is economically smarterand ethically superior.”About Reetesh Gade, Chief Marketing Officer/ Chief Of Operations, Aurya Diamonds:Reetesh Gade is a seasoned marketing leader with over two decades of experience in building andscaling consumer brands across retail, jewellery, food, and media industries. Known for his strategicacumen and execution excellence, he has consistently driven business growth by integrating brandstorytelling with performance-driven marketing.A quote from Reetesh Gade, Chief Marketing Officer/ Chief Of Operations, Aurya Diamonds said “Thecontemporary Indian consumer is fundamentally rewriting the rules of luxury. Today’s consumers arehighly discerning; they seek bold aesthetics and exceptional quality, yet they demand transparency andintelligent value. Aurya speaks directly to this cultural shift. We are not simply introducing a newdiamond brand; we are empowering our consumers to upgrade their expectations, embracecontemporary design, and indulge in mindful luxury on their own terms.”