Bengaluru, 4th October, 2025: The Silicon City of India, a vibrant blend of innovation and tradition, now sparkles with a new touch of elegance. Indriya, Aditya Birla Jewellery, brings its timeless craftsmanship to “Namma Bengaluru” with the launch of its first store in Hebbal. Located in Mall of Asia, Hebbal, the store features thoughtfully designed spaces such as a dedicated kaarigari room. 

Bengaluru, a city known for its captivating blend of traditional South Indian temple jewellery and modern, cosmopolitan designs, reflects the brand’s own harmony of modern design and heritage artistry.  

With a curated selection of over 5,000 exclusive designs and more than 20,000 meticulously crafted jewellery pieces, the Bengaluru store brings together the finesse of age-old craftsmanship with contemporary design.  

With this launch, Indriya’s presence expands to 32 stores across India. The brand now has six stores in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, and Patna; and one store each in Indore, Jodhpur, Surat, Vijayawada, Bhubaneswar, Lucknow, Prayagraj, Kanpur, Bangalore and Chhatrapati Sambhajinagar. This growing footprint reflects Indriya’s commitment to making exquisitely crafted jewellery accessible to customers nationwide while strengthening its position as a destination for timeless craftsmanship and contemporary elegance.  

Mr. Sandeep Kohli, CEO, Indriya, said, “We are excited to enter Bengaluru, a city known for its lively spirit and fusion of tradition with innovation. Designed for those who appreciate elegance with a contemporary touch, Indriya remains committed to celebrating craftsmanship that honours heritage while embracing modern design. We are proud to be part of Bengaluru’s vibrant jewellery market and look forward to providing our customers with an exceptional and personalized shopping experience.” 

The trusted legacy of the Aditya Birla Group now makes its debut in Karnataka with the launch of Indriya’s first store in Bengaluru - one of India’s most active and cosmopolitan cities. 

About Indriya 

Indriya, the jewellery brand from Aditya Birla Group, was launched in July 2024. Derived from the Sanskrit word for 'five senses,' Indriya embodies timeless elegance, unmatched craftsmanship, and a captivating sensorial experience. With an exquisite range of diamonds, precious gemstones, and artisanal gold, the brand offers jewellery that transcends traditional artistry and modern aesthetics. Indriya stores are more than just a jewellery store—it is the ultimate destination for bridal collection and celebrations of life’s most cherished moments. For brides-to-be, Indriya is a treasure trove of meticulously designed wedding jewellery, where each piece is a timeless heirloom, seamlessly blending tradition with modernity, ensuring every bride feels radiant on her special day. Beyond weddings, Indriya redefines jewellery as an expression of personal identity and artistry, cementing its position as the go-to destination for all occasions.